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CLASS PARENT TOOLKIT

Thank you for being a Class Parent! Your role is vital to ensuring a successful Parent Campaign each year. The Campaign raises much needed funds in providing a world-class Christian education in the most diverse school in Massachusetts. We can’t do it without you!

The Parent Campaign runs from Jan. 25-28. We kick off the Campaign on Sat, Jan. 25 with the Parent Dinner and we end on Tues, Jan. 28. Parents can read all about the campaign and donate at bostontrinity.org/parentcampaign.

All you need to know is in this toolkit. There will be a Zoom training on Tue, Jan. 14, 7:30-8:00 pm here.

If you have any questions, please contact us at development@bostontrinity.org.

PARENT CAMPAIGN TIMELINE AND KEY ACTIONS

Key Action Dates for Class Parents:

Sat, Jan 18 – Call: Reminder that Parent Dinner registration closes Wed, Jan 22

Sun, Jan 18 – Call (cont.): Reminder that Parent Dinner registration closes Wed, Jan 22

Fri, Jan 24 – Make your gift (Let us know if you’d like to make a matching gift so we can coordinate all the matching gifts in each class)

Sat, Jan 25 – Email #1: Parent Campaign kick off and matching gift offer

Mon, Jan 27 – Email #2: Parent Campaign mid point and maybe another matching gift offer

Mon, Jan 27 – Text: Reminder for parents who haven’t yet given (we’ll let you know who to contact)

Tue, Jan 28 – Text: Reminder for parents who haven’t yet given. Development will send regular updates to all the Class Parents throughout the day with current class standings and who has not given so you can follow up as necessary.

Throughout the four-day campaign, Development will send 1-2 emails each day to ALL the parents with an update and a video.

MATCHING GIFTS

One of the best ways to encourage giving is by offering a matching gift. Matching gifts are when a donation is matched dollar for dollar by a matching donor(s) up to a certain amount. Parents appreciate having their impact doubled and are motivated to not leave any potential funds on the table.

We’re asking Class Parents and other generous parents in each class to contribute to a Matching Gift Fund that we can use to offer matching gifts during the campaign. It would be great to raise at least $5,000 in each class.

If you’d like to contribute to the Matching Gift Fund, please let us know how much you can contribute.

We’ll coordinate all matching gifts in each class and set them up on the campaign page. We may split gifts up so that we offer one matching gift at the beginning and one in the middle to sustain momentum. We’ll be in touch with you about how many matching gifts your class has and the amount(s) of the gift(s) so you can communicate appropriately in your emails (see below for sample emails).

If you’re offering a matching gift, we’ll let you know when your gift is matched and you can donate on our normal giving page at bostontrinity.org/donate. You shouldn’t donate on the campaign page or it will be double counted. If you’re willing to donate the full amount regardless of the outcome, then you can make the gift now.

PLEA VIDEOS

Plea videos are short videos asking other parents to join you in making a gift. They are important because they have been shown to increase response rates.

Key Points: