Giving Day Advocate Toolkit

Thank you for supporting Giving Day on Tuesday, April 28!

Why Giving Day Matters:

65% of our students receive scholarships
Your support opens the door for under-resourced students to access a life-changing education
Your gift could be doubled thanks to a $100,000 general match

Give now at bostontrinity.org/givingday.

Questions? Please contact us at development@bostontrinity.org.

How to Advocate for Giving Day and Earn Swag!

Create and share your personal giving link with alumni, friends, family, and colleagues:

Generate 3+ donations –> Earn a BTA mug or
Generate 7+ donations –> Earn a BTA insulated tumbler

Sample emails, texts, and social media images below.

Go the Extra Mile!

Make a matching gift to encourage others to give.
Create a short personal video that you can share. You’ll receive a link that you can use in your email, text, and/or social media that directs people to your video along with your personal giving link.

See below for more details.

How to Create Your Personal Giving Link

A personal giving link allows us to track the number of donations you’ve personally generated.

Create an account with GiveCampus.com if you don’t have one already.
Go to bostontrinity.org/givingday and log in.
Under the social media buttons, click “Copy to Share”

Use this link when you share with others and their donation will be linked to your invitation!

MATCHING GIFTS

One of the best ways to encourage giving is by offering a matching gift. Matching gifts are when a donation is matched dollar for dollar by a matching donor(s) up to a certain amount. Supporters appreciate having their impact doubled and are motivated to not leave any potential funds on the table.

If you’d like to set up a matching gift with your credit card, please go the Advocates section of the campaign page here. (You’ll first need to create an account with GiveCampus.com.)

If you’d like to make a matching gift, but prefer to set it up with cash, check, stock, or a donor advised fund, please contact development@bostontrinity.org and we can set it up on the back end of the system.

Make sure you let everyone know about your matching gift in your email, text, and/or social media posts!

PERSONAL VIDEOS

Personal videos are short videos asking others to join you in making a gift. They are important because they have been shown to increase response rates. They work especially well for alumni who want to encourage their classmates to give.

Key Points:

Shorter is best. Keep it to 1-2 minutes.
Create an account with GiveCampus.com if you don’t have one already.
Upload your video in the Advocates Section of the campaign page here.
Once approved, you’ll receive a link that you can use in your email, text, and/or social media that directs people to your video along with your personal giving link.

Personal Video Examples:

Joqui Giron-Melendez ‘07 Example

Jean Sicurella Parent Campaign Example

SAMPLE EMAILS: “Insert your own information in the [ ]”:

General Sample Email

Alumni Sample Email

[If you’re sending this email to fellow alumni, you’ll need to modify it accordingly.]

Subject: Support Students in Need Today!

Dear [XXXXX],

Please join me in supporting Boston Trinity Academy’s Giving Day to make a transformative education possible for every student in need.

Boston Trinity is a Christian college preparatory school for grades 6-12 that I personally attended. Students are challenged academically in a supportive community where they’re known, loved, and called to make a difference in the world.

99% of our students go on to college. Many are the first in their families to go to college.

Why Support a Private School?

One of the things I’ve always appreciated about BTA is its commitment to educational access. 65% of students receive financial aid, compared to 20-25% at most other schools. Because of that, Boston Trinity continues as the most diverse school in MA.

Your support changes lives and our world:

Opens doors for students who wouldn’t otherwise have access to a life-changing education
Creates a unique learning environment where students from all backgrounds develop the skills to bridge the divisions in our polarized society
Raises a new generation of servant leaders dedicated to creating positive change in our world

[Optional: Insert a personal reflection or why you love BTA.]

I’d love you to join me today in making a gift to support scholarships and expand educational access.

Make a gift to support scholarships and expand access here: [insert your personal giving link or simply bostontrinity.org/givingday if you don’t want to track the donations you generate].

Warm regards,
[Your Name]
Class of [Graduation Year]

P.S. A generous donor is offering a $100,000 matching gift and another alum is offering a $2,500 matching gift only for alumni. But they are only good through today. Please give now and you could double or even triple your donation!