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GIVING DAY

ADVOCATE

TOOLKIT

Thank you for helping to raise scholarships during our annual Giving Day on Tuesday, April 29!

Your role is vital to ensuring that we provide over $2 million of scholarships to over 60% of our students. You can make it possible for all our students, regardless of their financial means, to receive a life-changing Christian education.

You can can read all about Giving Day and donate at bostontrinity.org/givingday.

All you need to know is in this toolkit. If you have any questions, please contact us at development@bostontrinity.org.

How to Advocate for Giving Day

You can help in two easy steps:

Make a gift at bostontrinity.org/givingday.
On Giving Day, encourage your friends, family, colleagues, classmates, etc. to join you making a gift by email, text, and/or social media. (Samples below.)

Go the Extra Mile!

There are two ways you can earn extra credit (who doesn’t want extra credit?):

Instead of making a gift, consider making a matching gift! (See below for more details.)
Create a one-minute personal plea video that you can post on the campaign page. You’ll receive a link that you can use in your email, text, and/or social media that directs people to your video along with a giving button. (See below for more details.)

MATCHING GIFTS

One of the best ways to encourage giving is by offering a matching gift. Matching gifts are when a donation is matched dollar for dollar by a matching donor(s) up to a certain amount. Supporters appreciate having their impact doubled and are motivated to not leave any potential funds on the table.

If you’d like to set up a matching gift with your credit card, please go the Advocates section of the campaign page here. (You’ll first need to create an account with GiveCampus.com.)

If you’d like to make a matching gift, but prefer to set it up with cash, check, stock, or a donor advised fund, please contact development@bostontrinity.org and we can set it up on the back end of the system.

Make sure you let everyone know about your matching gift in your email, text, and/or social media posts!

PLEA VIDEOS

Plea videos are short videos asking others to join you in making a gift. They are important because they have been shown to increase response rates. They work especially well for alumni who want to encourage their classmates.

Key Points:

Shorter is best. Keep it to 1-2 minutes.
Do it landscape orientation (horizontal).
Create an account with GiveCampus.com if you don’t have one already.
Upload your video in the Advocates Section of the campaign page here.
Once approved, you’ll receive a link that you can use in your email, text, and/or social media that directs people to your video along with a giving button.