Advocate Toolkit

GIVING DAY

ADVOCATE

TOOLKIT

Thank you for helping to raise scholarships during our annual Giving Day on Tuesday, April 29!

Your role is vital to ensuring that we provide over $2 million of scholarships to over 60% of our students. You can make it possible for all our students, regardless of their financial means, to receive a life-changing Christian education.

You can can read all about Giving Day and donate at bostontrinity.org/givingday.

All you need to know is in this toolkit. If you have any questions, please contact us at development@bostontrinity.org.

How to Advocate for Giving Day

You can help in two easy steps:

Make a gift at bostontrinity.org/givingday.
On Giving Day, encourage your friends, family, colleagues, classmates, etc. to join you making a gift by email, text, and/or social media. (Samples below.)

Go the Extra Mile!

There are two ways you can earn extra credit (who doesn’t want extra credit?):

Instead of making a gift, consider making a matching gift! (See below for more details.)
Create a one-minute personal plea video that you can post on the campaign page. You’ll receive a link that you can use in your email, text, and/or social media that directs people to your video along with a giving button. (See below for more details.)

MATCHING GIFTS

One of the best ways to encourage giving is by offering a matching gift. Matching gifts are when a donation is matched dollar for dollar by a matching donor(s) up to a certain amount. Supporters appreciate having their impact doubled and are motivated to not leave any potential funds on the table.

If you’d like to set up a matching gift with your credit card, please go the Advocates section of the campaign page here. (You’ll first need to create an account with GiveCampus.com.)

If you’d like to make a matching gift, but prefer to set it up with cash, check, stock, or a donor advised fund, please contact development@bostontrinity.org and we can set it up on the back end of the system.

Make sure you let everyone know about your matching gift in your email, text, and/or social media posts!

PLEA VIDEOS

Plea videos are short videos asking others to join you in making a gift. They are important because they have been shown to increase response rates. They work especially well for alumni who want to encourage their classmates.

Key Points:

Shorter is best. Keep it to 1-2 minutes.
Do it landscape orientation (horizontal).
Create an account with GiveCampus.com if you don’t have one already.
Upload your video in the Advocates Section of the campaign page here.
Once approved, you’ll receive a link that you can use in your email, text, and/or social media that directs people to your video along with a giving button.